Asking clients and contacts to write a testimonial about the product or service you provided can prove to be the best way to appear credible and consolidate your business.
Written testimonials are very influential tools, even more so when they come from trusted personal contacts. In many instances, a friend’s opinion is very important, even when selecting something as critical as a doctor. So, regarding your business, potential customers will be very attracted to your products or services if they know what others have experienced with you, and depending on your field, people will ask for references they can personally check.
Testimonials are very credible because they come from someone who has experienced your products or services. They are extremely good trust developers; the person giving it has nothing to gain, so the words come from the heart.
In order to support their business, many companies make it a habit to ask for customer testimonials; they trust what they offer that much. These testimonials can be used in many ways to increase your credibility and give you a competitive advantage. They are widely used throughout websites, and are one of their strongest business networking resources, but you should also offer them to your clients at the office, by placing them in an accessible location to read while they wait, or to include them on your business proposals, for example.
For some new entrepreneurs it may be difficult to ask for testimonials, but it will get easier if you make it a standard practice. However, ask for them when the time is right; you will know when that is along the process. It could be at the beginning, in the middle, in the end, or even after a while, in every case, ask for the testimonial when the person is excited about your products or services, because he or she will want to share the joy.
When a client agrees to write about you, teach them how to do it. Ask your client to tell others why he or she chose you, how he or she benefited from your products or services, how you solved his or her problems, and what others should know and expect from your business. Feel free to give suggestions so as to get the best out of them.
A testimonials document must be updated at least every two or three years. This way you remove the ones that no longer apply because they have lost credibility or validity and include new, improved and more powerful ones. Basically, get rid of testimonials from businesses that have closed, or those that were written by someone who is not working at the company anymore, as well as those that mention products or services that you currently don’t offer, those that are turning yellow, or have to be updated with current customer statistics.
With this new and powerful clarity about why you should ask people to write about you and your business, try to ask for at least three testimonials this week, and remember: the best way to get someone to write positive things about you is to write positive things about them first!
If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.meetingwave.com as the original source).
Don’t Forget to Subscribe by RSS or Email:
Related posts:
- Become a Star Web Copywriter and Pull Customers In Having strong copywriting skills is crucial for Internet marketing. It...
- Business Networking is All About Playing Your Business Cards Right Your business card is worth gold in the business networking...
- How to Market Your Business Using Social Networking Effectively marketing your business by using social networking sites has...
- How to Make an Impact with Presentations – Powerful Public Speaking Tips Not everyone is a natural public speaker. When you meet...
- Get the Word Out! Write a Press Release A well-written press release is one of the best business...
Related posts brought to you by Yet Another Related Posts Plugin.